Core Health & Fitness has been working diligently over the past 10 years to align top brands, with a pipeline of innovative products in order to position themselves as a customer centric organization focused on offering the right solutions to their global customer base. After starting the journey in 2009 to gather some of the most recognizable fitness brands in the industry and position them under the parent company, the leadership team at Core Health & Fitness has consistently focused on innovation. In fact, they’ve created a culture built on the purpose; “To innovate by sharing our passion for fitness performance.”

After announcing the next chapter of the company’s strategic plan last year, Core Health & Fitness has increased its share of the fitness industry by deepening its position in the functional fitness business with an expanded portfolio under the brand Throwdown. Throwdown rigs and racks provide clubs with a modular, customizable solution for individual and group functional training programs. The systems also allow for expanded revenue programs due to the increasing demand for efficient and effective HIIT training. Along with the XTC line, the company is also bringing to market a robust accessory line which includes weights, plates, barbells, kettlebells, medicine balls and more. “We’re excited about what this integration brings to our established Key Accounts and which will undoubtedly provide value in our direct and distribution channels as well,” said Kevin Malanga, the company’s Global VP Business Development & Customer Finance.

Continuing the focus on HIIT, the new StairMaster 10G marks a revolutionary shift in stair-climbing technology. The innovative new design features the OverDrive Training Mode that simulates carrying or pushing a load upstairs, for the most intense climbing workout. The 10G’s advancements all focus on delivering the best climbing experience ever created. User-focused features include the widest and deepest stepping surface and lowest step-up height in the industry, ergonomic handrails to support multiple climbing positions and an all new drive train that delivers smooth, quiet performance. The brand has led the category for over 30 years and yet continues to bring to market new and user-centric features and solutions.

Another area of advancement for Core is tied to tech and connectivity. Advancing the cardio experience drove the introduction of a whole new series of OpenHub displays you’ll find on both Star Trac and StairMaster products. The technology platform brings a best-in-class member experience with digital solutions that allow for club customization, member customization and public app and programming integration, all in a beautiful, high definition, touch screen application. The direct connection to popular wearables (Apple Watch and Samsung Watch) allow real-time data sharing between the equipment and watches using NFC technology to allow a simple tap-to-pair connection. The industry leading embedded displays can be found on light commercial product in the 4-Series Star Trac cardio line, to the comprehensive commercial 8-Series line, and even featured on the ultra-premium 10-Series FreeRunner and 10G products.

With a team that holds a deep passion for products, the innovation story at Core is ever changing. To learn more about new solutions in the pipeline, check out the latest Core Access virtual broadcast. You’ll find an in-depth look into the product team and trainers responsible for developing and bringing to market many of the exciting products discussed and plenty more.

To view the entire article featured in the Fall 2020 edition of National Fitness Trade Journal, click here.

About Core Health & Fitness

Core Health & Fitness is more than gym equipment, we offer innovative solutions for all your facility needs. Whether working with us directly or through our partners and distributors world-wide, we provide the highest quality equipment backed by a service and support team that will always go the extra mile to get you what you need, when you need it. Partner with us and see how our Core Values motivate our every decision.

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