Core Health & Fitness has partnered with BA Trade & Industry to expand with exclusive East Africa fitness distribution.
BA Trade & Industry East Africa is part of the Bekdes Group. The partnership is a game-changer for the East African fitness industry. By leveraging BA Trade & Industry’s regional expertise and Core Health & Fitness’s innovative products, this partnership aims to drive growth in East Africa’s fitness industry, improve accessibility to high-quality equipment, and enhance after-sales support for fitness operators.
As East Africa experiences growing demand for modern fitness solutions, this collaboration will provide gyms, hotels, corporate wellness centers, and fitness enthusiasts with exclusive access to world-class equipment from StairMaster, Nautilus, Schwinn, Star Trac, Throwdown, and Wexer. It also ensures that fitness facilities gain access to reliable after-sales service.
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“We are thrilled to welcome BA Trade & Industry as our new Distributor Partner. Their proven track record and dedication to excellence make them an ideal partner for Core Health & Fitness. Together, we aim to elevate fitness experiences and empower healthier communities across East Africa.”
~ Ian Gove, Core Health & Fitness’s Regional Sales Manager for Africa ~
The Positive Impact Of Core & BA Trade Partnership In East Africa
1. Access to High-Quality Fitness Equipment
Fitness facilities across East Africa will now have direct access to globally renowned brands like StairMaster, Nautilus, Schwinn, Star Trac, Throwdown, and Wexer.
- Gym owners can upgrade their facilities with cutting-edge cardio and strength equipment.
- Fitness enthusiasts will enjoy enhanced workout experiences with durable, innovative, and performance-driven machines.
- Hotels, corporate wellness centers, and sports institutions can integrate top-tier fitness solutions for their clientele.
2. Reliable After-Sales Support and Maintenance
One of the major hurdles for fitness operators in East Africa has been the lack of proper maintenance and after-sales service for fitness equipment. BA Trade & Industry specializes in comprehensive after-sales support. A major benefit for fitness operators is it will drastically reduce operational costs and enhance the sustainability of fitness businesses in the region.
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Timely maintenance and repair services to extend equipment lifespan.
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Access to spare parts and expert technicians to minimize downtime.
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Ongoing customer support for fitness facility owners.
3. Growth of Fitness Culture and Industry Development
By partnering with a trusted regional distributor, Core Health & Fitness is not only expanding its business but also contributing to the development of the East African fitness industry. This partnership will:
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Encourage more investments in the fitness sector as facilities gain access to premium equipment.
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Promote fitness awareness and healthier lifestyles through better-equipped gyms.
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Create new job opportunities in fitness training, equipment maintenance, and sales.
4. Digital Fitness Expansion With Wexer
A standout feature of this partnership is the inclusion of Wexer, a leader in digital fitness solutions. With Wexer’s cutting-edge virtual training and online fitness platforms, this collaboration will help fitness facilities offer more opportunities.
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Offer hybrid fitness experiences with both in-gym and digital workout options.
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Cater to members with on-demand and live virtual training sessions.
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Expand fitness accessibility beyond traditional gym settings.
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Digital transformation makes fitness more inclusive and adaptable for fitness users.
Core and BA Trade Create A Bright Future for Fitness In East Africa
The partnership between Core Health & Fitness and BA Trade & Industry East Africa is a strategic move that will revolutionize the fitness industry in the region. By combining world-class fitness equipment with local expertise, this collaboration will enhance fitness experiences, improve accessibility, and drive industry growth.
As East Africa continues to embrace a healthier, more active lifestyle, partnerships like this will play a crucial role in shaping the future of fitness. Whether you’re a gym owner looking for state-of-the-art equipment, a hotel aiming to upgrade its fitness facilities, or a fitness enthusiast seeking premium workout experiences, this collaboration brings world-class fitness closer to home.
This partnership is set to revolutionize fitness experiences in East Africa, offering gym owners, hospitality businesses, and wellness centers the tools to elevate their services and meet the evolving needs of fitness enthusiasts.
To explore Core Health & Fitness and its portfolio of brands, visit www.corehandf.com.
More Information
Ian Gove, Core Health & Fitness’s Regional Sales Manager for Africa
Learn about BA Trade & Industry Bekdes East Africa.
BA Trade & Industry East Africa, part of the Bekdes Group, is well-recognised for its expertise in delivering comprehensive fitness solutions, including equipment supply, installation, and after-sales service.
