Core offers six powerful brands that deliver smart, tailored solutions for any fitness or wellness facility for any industry including health clubs, multi-family housing, hospitality, military,
From legendary strength training to cutting-edge digital fitness, Core Health & Fitness is more than a supplier—we’re your strategic partner in creating high-performance spaces with Star Trac, StairMaster, Nautilus, Schwinn, Throwdown, and Wexer brands.
We start with the unique history and stories behind each brand and how they solve real-world challenges in commercial gyms, boutique studios, hospitality settings, multi-family communities, non-profits, and college campuses. We also explore how Core can help you design and equip your space with confidence and purpose.
The Brands That Power Core
Each of Core's six brands brings a unique combination of history, innovation, and application-specific value to your facility. Below, we explore each brand's standout technologies, recommended products, and best-fit environments.
1. Star Trac: Performance-Driven Cardio
A pioneer in cardio since the 1970s, Star Trac has set benchmarks for innovation and user experience. Today, its technology-forward line integrates seamlessly with facility management tools while offering immersive workouts for members.
Key Technology Benefits: Apex and OpenHub™ consoles, asset management tools, intuitive user interface, customizable workout feedback
Recommended Products: Star Trac 10 Series Treadmill with OpenHub™, Star Trac Upright Bike, Star Trac StairClimber
Best For: Commercial fitness centers, boutique gyms, hospitality fitness centers
Standout Feature: Apex console for immersive workouts and real-time insights
2. StairMaster: Built to Push Limits
StairMaster became an icon with its original StepMill and continues to dominate in high-intensity cardio. With products engineered for grit and durability, it's the go-to for serious results.
Key Technology Benefits: OverDrive Mode on the 10G, wide step platforms, ergonomic handrails, minimal maintenance design.
Recommended Products: StairMaster 10G, Gauntlet, StepMill 3, StairClimber 8 Series
Best For: Commercial gyms, college rec centers, hospitality
Where it shines: Commercial, Hospitality.
Standout Feature: StepMill durability and challenge appeal
3. 🏋 Nautilus: The Standard in Strength
Nautilus revolutionized resistance training and remains the gold standard in biomechanics and design simplicity. Ideal for strength zones that prioritize results, safety, and ease of use
Key Technology Benefits: Converging/diverging motion, intuitive seat adjustments, integrated rep counters, low learning curve
Recommended Products: Nautilus Inspiration Strength Series, Impact Strength Line, HumanSport Functional Trainer
Best For: Commercial gyms, college athletic facilities, personal training studios
Standout Feature: Biomechanically engineered machines with intuitive design
4. Schwinn: Ride as One
From the birthplace of indoor cycling, Schwinn continues to lead with group ride experiences that are immersive, inclusive, and instructor-first. It's a favorite for boutique environments and community programming.
Key Technology Benefits: 4iiii crank power meter, Performance Monitor, Bluetooth® connectivity, personalized data tracking
Recommended Products: Schwinn Z Bike, Schwinn AC Power, Schwinn IC Classic
Best For: Boutique cycling studios, YMCA group fitness, multi-purpose facilities
Where it shines: Boutique, Non-Profit
Standout Feature: Trusted ride experience with strong instructor support
5. Throwdown: Functional Meets Fierce
Rooted in combat and evolved for performance, Throwdown creates modular, high-energy training environments. It supports multi-use spaces with rugged and highly customizable solutions.
Key Technology Benefits: Modular rig systems, wall-mounted and freestanding configurations, HIIT timer integration, anchor points for accessories
Recommended Products: Throwdown FXD Bench, HIITZone Training Rigs, Combat Bag Stations, Turf & Sled Areas
Best For: University rec centers, boutique HIIT studios, performance gyms
Standout Feature: Customizable functional training zones
6. Wexer: Fitness Anywhere
Wexer delivers scalable digital fitness that brings wellness to any space. With a vast content library and flexible integration options, it enables 24/7 engagement without requiring additional staff.
Key Technology Benefits: Wexer Virtual Player, Wexer App, kiosk and large-screen integrations, live link streaming, closed captioning
Recommended Products: Wexer Virtual Group X Studio, Wexer Web Player, Wexer App (branded options available)
Best For: Multi-family housing, non-profit wellness centers, hospitality and hybrid fitness models
Standout Feature: Digital fitness that scales with your space
📊 How Core Supports Your Facility Design & Product Strategy
Whether you're opening a boutique studio or revamping a large rec center, Core Health & Fitness delivers value beyond equipment. Here's how we support you:
✅ Tailored Equipment Recommendations: Solutions based on your space, goals, and audience.
✅ Expert Layout Design: Enhance facility usage, flow, safety, and member experience for increased retention.
✅ Vertical Market Insight: Choose the right tools for your segment.
✅ Brand Matching Strategy: Align each product with your program goals
✅ 3D Facility Planning: Tools for visualizing the finished space.
✅ Full-Spectrum Solutions: Design cardio, strength, HIIT, staff education, and digital fitness spaces.
✅ Onboarding & Programming Support: Train staff and engage members.
🚀 Ready to Build What’s Next?
Let’s bring your vision to life with the right equipment, layout, and brand strategy. Whether you manage a single location or a multi-site portfolio, Core Health & Fitness is ready to help.
