Welcome to the GymRax Brand Framework

The GymRax Brand Framework is the foundation for how GymRax shows up in the world. It defines who we are, what we stand for, and how we make decisions so the brand feels clear, confident, and consistent wherever it appears.

The framework brings together our brand promise, which sets expectations for delivering premium, space-efficient, and highly functional training environments; a mood and visual direction that expresses that strategy through a sleek, professional, and industrial-strength aesthetic; and clear guidelines that help teams apply the brand consistently across every modular configuration and physical space.

Together, these elements align strategy, design, and messaging so GymRax always feels intentional and recognizable whether you are creating a new custom layout or building on existing storage systems. This framework is here to remove guesswork, create alignment, and help everyone bring the GymRax brand to life in a way that feels authentic, cohesive, and unmistakably GymRax.

Visual Layout Framework

Use a modular grid layout divided into five sections, each representing one pillar of the Core identity: Partnership, Design, Innovation, Global Scale, and Excellence.

Section Name	Visual Focus	Description
Space Intelligence	Wide shots of compact, efficient layouts	Shows how much can happen in minimal square footage
Modular Design	Product systems broken into components	Highlights adaptability and building-block logic
Functional Movement	Users training within Gym Rax zones	Demonstrates versatility across training styles
Material & Craft	Close-ups of finishes and connections	Reinforces premium quality and thoughtful engineering
Environment Integration	Hospitality and multi-unit settings	Grounds the brand in real-world applications

Logo Use

MAXIMUM SIZE and CLEARANCE

The minimum width of each logo is 1.5” (4 cm). The minimum clearance around the logo is illustrated below. Maintaining the designated clear space around the logo maintains the integrity of the logo and ensures it will not be crowded by other text and design elements.

LINK TO LOGOS IN CORE CONTENT HUB

CoreGynRaxStackedLogo

GymRaxLogosandLockup

Color Palette and Material Reference

Primary Palette:

Red (#b0393e)
Black (#000000)
White (#ffffff)

Materials & Finishes
Matte powder-coated steel, brushed metal accents, textured rubber, concrete, and architectural wood tones. Everything feels durable, intentional, and clean without being cold.

Imagery Style and Photographic Direction

Lighting
Natural or softly diffused directional light. Avoid harsh glare. Shadows should add depth, not drama.

Subjects & Angles
Real environments over studios. Shoot slightly wide to show spatial efficiency, then tight on details to communicate quality. Human subjects appear engaged and focused, never posed.

Detail & Texture Shots
Connection points, anchor systems, surface textures, and material joins. These reinforce craftsmanship and modular thinking.

Typography and Graphic Elements

Typography:

Primary Font: Helvetica
Headlines: Helvetica Bold Headlines
Body Copy: Helvetica Medium or Light

Usage
Bold, confident headlines paired with clean, readable body text. Hierarchy should feel structured and intentional.

Graphic Elements
Subtle grid overlays, thin rule lines, modular blocks, and alignment guides that echo architectural drawings and spatial planning.

Layout Recommendation

Present the mood board as five horizontal panels or columns:

Hero environment image
Modular system breakdown
Movement in action
Material and finish palette
Typography and tagline expressions

This structure mirrors how an operator moves from vision to execution.

Summary

The Gym Rax visual identity balances freedom with structure. Clean architecture, modular systems, and purposeful movement come together to show how thoughtful design transforms space into opportunity. Every visual reinforces the same idea: Gym Rax helps operators build smarter, more flexible training environments that look as good as they perform.