Everlast Gyms+ has unveiled a next-generation flagship in Liverpool, redefining what a modern performance and recovery destination can be.
Liverpool is a city built on sport—on grit, ambition, and the kind of community energy that fills stadiums and fuels champions. So when Everlast Gyms and Frasers Group set out to bring a new flagship fitness experience to the heart of the city, the vision was simple but ambitious: create a space worthy of Liverpool’s athletic DNA.That vision has now come to life inside the historic Compton House at 35 Church Street. Once one of Europe’s earliest department stores, this Grade II–listed landmark has been reborn as a three-storey destination dedicated to performance, recovery and modern fitness culture. At the top of the new Sports Direct megastore sits Everlast Gyms+ Liverpool, a next-generation facility powered by innovative design, world-class equipment and a spirit that reflects the city it serves.
And at the center of the gym floor transformation is Core Health & Fitness, the global leader behind Nautilus, Star Trac, StairMaster and Schwinn—brands trusted by athletes, clubs and communities worldwide.
Everlast Gyms+ New Flagship Performance Areas
Spread across nearly 90,000 sq ft, the new flagship brings together elevated retail and an expansive training environment—all under one roof. The space is intentionally designed for movement, recovery and community connection, offering a diverse mix of training modalities that cater to every fitness level.
- A Reformer Pilates Studio dedicated to low-impact strength and mobility.
- A Recovery+ Zone with ice baths, cold plunges and saunas.
- Expansive Strength Training Areas outfitted with high-performance equipment.
- Group Training and Functional Zones built for versatility, flow and programming variety.
- The UK’s first HYROX Performance Center includes a unique addition that complements the broader facility.
While HYROX adds a specialty training experience to the space, the overall facility has been intentionally created to serve a wide spectrum of fitness goals. Strength, conditioning, mobility, performance, recovery—every area has been thoughtfully designed to support the evolving needs of modern members.
Performance-Ready Training Powered by Core
To bring the wider gym floor to life, Everlast partnered with Core Health & Fitness to design and equip the strength, cardio and functional areas outside the HYROX zone. This collaboration ensured that every member—regardless of training style—steps into an environment engineered for progression, safety and performance.
- StairMaster for unmatched endurance and lower-body conditioning
- Star Trac cardio solutions built for performance and comfort
- Nautilus strength systems emphasizing biomechanics and training efficiency
- Schwinn for authentic, performance-focused indoor cycling
These solutions form the backbone of the Everlast Gyms+ Liverpool training experience, offering approachable yet powerful tools for members to build strength, improve fitness and enhance wellbeing.
“Our focus was to create a training environment across the wider club that helps Liverpool move better, recover smarter, and perform harder—complementing Everlast Gym's programming. From StairMaster to Nautilus, Star Trac, and Schwinn, we’ve curated equipment that meets members where they are and helps them level up.”
~ Jason Hill, Head of Key Accounts for Core Health & Fitness (UK, Europe & Africa) ~
This thoughtful integration ensures a cohesive member experience across all non-HYROX zones, where most daily training happens.
Launch Week: A Celebration of Community, Culture and Capability
The excitement around Everlast Gyms+ Liverpool was undeniable from day one. Launch week pulsed with energy as members, partners and athletes came together to explore the space and experience the brand’s signature training culture.
Highlights included:
- Exclusive invite-only classes across multiple modalities
- A Myprotein Run Club through Liverpool’s city center
- Masterclasses and coaching sessions led by elite trainers
- A live “Untapped” podcast recording featuring Frasers Group CEO Michael Murray
- Meet-and-train activations with professional athletes
- On-floor community challenges and performance demonstrations
To add a competitive spark, Core Health & Fitness hosted the StairMaster Challenge, inviting attendees to test their endurance and compete for the fastest climb of the day. It was a nod to StairMaster’s iconic place in global training culture and perfectly aligned with Liverpool’s love of competition.
“Liverpool deserved something bold, and this is it. Everlast Gyms+ Liverpool brings world-class training, recovery and community together. With Core Health & Fitness supporting the wider gym floor, we’ve raised the bar for what a flagship can be: immersive, inclusive and unapologetically performance-driven.”
~ Dan Summerson, Managing Director of Everlast Gyms ~
A Unified Vision for the Future of Training
Everlast Gyms+ Liverpool represents more than a new gym—it marks a new chapter for what large-scale fitness destinations can be. It’s a blend of heritage and innovation, of proven equipment and modern programming, of individual progress and collective energy.
For Frasers Group, the flagship reinforces a strategy focused on creating elevated, experiential retail and fitness environments. For Everlast Gyms, it signals continued momentum in delivering community-driven, performance-focused facilities. And for Core Health & Fitness, it’s a showcase of partnership—integrating equipment, expertise and design to support a club poised to impact thousands of members daily.
Whether someone walks in to build strength, improve endurance, recover from daily stress, level up athletic performance, or simply feel better—Everlast Gyms+ Liverpool is ready to meet them where they are.
This flagship isn’t just a gym. It’s a statement.
A space where heritage meets high performance.
A new hub for Liverpool’s future champions—on and off the field.
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