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By Core Health & Fitness

Core Partners with Elite Fitness to Elevate Libya’s Fitness Landscape

Core Health & Fitness, a global leader in innovative fitness solutions, is delighted to announce an exciting new partnership with Elite Fitness, a premier fitness equipment distributor based in Libya.

This strategic collaboration represents a significant milestone in Core Health & Fitness’s ambitious growth strategy, marking another key step in expanding its presence across the MENA (Middle East and North Africa) region.

This partnership brings together two industry powerhouses with a shared vision: to provide state-of-the-art fitness solutions that empower individuals, enhance gym operations, and inspire healthier lifestyles. Through this collaboration, Core Health & Fitness’s world-renowned brands—including Nautilus, StairMaster, Schwinn, Throwdown, and Star Trac—will now be readily available to gyms, fitness clubs, and wellness centers throughout Libya.

Driving Innovation and Expansion in MENA

With a legacy of innovation and a commitment to excellence, Core has consistently led the global fitness industry in product design, durability, and user-focused functionality. The company is known for cutting-edge equipment, which blends technological advancement with biomechanical precision, creating optimal experiences for both fitness enthusiasts and professional athletes.

Expanding into the Libyan market is a natural progression in the company’s broader vision to make fitness accessible and impactful across all regions. The MENA region, characterized by a growing interest in health and wellness, offers dynamic opportunities for growth. Libya, in particular, is witnessing a renewed focus on personal fitness and well-being, making it an ideal environment for Core Health & Fitness to deepen its footprint.

The Ideal Local Partner: Elite Fitness

Elite Fitness has earned a sterling reputation across Libya for its dedication to quality, exceptional customer service, and its comprehensive understanding of the local fitness landscape. Known for equipping top-tier gyms and delivering turnkey fitness solutions, Elite Fitness stands out as a reliable partner that shares Core's commitment to excellence.

This partnership will provide fitness operators in Libya with access to world-class products supported by local expertise. From gym installations to after-sales service, Elite Fitness ensures every customer receives hands-on support tailored to their unique needs. This localized approach, combined with Core’s superior product lineup, will revolutionize the fitness offerings available in Libya.

Seamless Integration and Support

Rene Cox, a key member of the Core Health & Fitness team, will be working closely with Elite Fitness to ensure seamless integration and support for this partnership. By combining Core Health & Fitness’s innovative product range with Elite Fitness’s local expertise, the partnership aims to revolutionise the fitness experience for customers in Libya.

“Core Health & Fitness is proud to partner with Elite Fitness to introduce world-class fitness solutions to Libya,” said Rene Cox. “Together, we are committed to inspiring healthier lifestyles and empowering fitness facilities in this region with the tools they need to thrive.”

By uniting Core’s innovative product range with Elite Fitness’s operational excellence, this alliance sets a new benchmark for fitness equipment distribution and support in Libya.

Transforming the Fitness Industry in Libya

Elite Fitness sees the partnership as a transformative opportunity that will help modernize and elevate the fitness industry across the country.

“We are thrilled to collaborate with Core Health & Fitness to bring their exceptional product lines to our market,” said Sherif Jenan, General Manager at Elite Fitness. “This partnership aligns perfectly with our mission to provide our customers with high-quality, reliable fitness equipment.”

As more fitness centers emerge and consumer interest in health grows, having access to trusted equipment and services becomes a competitive advantage. Whether it’s StairMaster’s legendary HIIT training machines, Schwinn’s precision indoor bikes, Nautilus’s strength-building equipment, or Throwdown’s functional training systems, fitness professionals in Libya will now have greater access to tools that elevate both performance and client satisfaction.

A Shared Mission for a Healthier Future

This partnership underscores Core Health & Fitness’s unwavering mission to make fitness accessible on a global scale. Beyond product delivery, the company remains committed to providing ongoing education, training support, and business solutions that help its partners and clients succeed.

For Elite Fitness, aligning with Core Health & Fitness allows them to expand their portfolio with some of the most respected brands in the industry. It also opens new avenues for delivering exceptional service and value to their customers.

Together, Core Health & Fitness and Elite Fitness are poised to not only supply world-class equipment but also to serve as catalysts for positive change in the Libyan fitness sector. From large-scale commercial gyms to boutique fitness studios, this collaboration promises to deliver excellence at every level.

Shaping the Future of Fitness in Libya

In an era where health and wellness are more important than ever, the Core Health & Fitness–Elite Fitness partnership offers a bold new vision for Libya’s fitness industry. With innovation, expertise, and customer satisfaction at the core, this alliance is set to make a lasting impact.

By integrating global best practices with local market intelligence, Core Health & Fitness and Elite Fitness are not just delivering equipment—they’re delivering a new standard of excellence that will shape the future of fitness in Libya.

For gyms, wellness centers, and fitness professionals looking to upgrade their facilities and deliver unmatched experiences to their members, the time is now. This partnership is a testament to what can be achieved when two leaders join forces with a shared goal: to transform lives through fitness.

If you'd like more information about Core Health & Fitness solutions in Libya, or how this partnership can benefit your facility, feel free to contact us.