Core Health & Fitness today announced a leadership transition and several strategic promotions designed to accelerate global execution and customer outcomes across its portfolio of iconic fitness brands.
Vancouver, WA — September 10, 2025
Effective immediately, Michael Bruno has been appointed Chief Executive Officer (CEO). Paul Spann has been promoted to Chief Operating Officer (COO). Joey Osborne has been promoted to Vice President, Global Sales, and Global Sales, Marketing, and Education will report into his organization. Geeta Boulenc has been promoted to Managing Director - EMEA.
The outgoing CEO expressed deep appreciation for Core’s teams worldwide, noting the company’s shared accomplishments and expressing full confidence in Core’s continued success under the new leadership structure.
Leadership Perspectives
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Michael Bruno, CEO:
“Core is built on two strengths: beloved brands and people who care deeply about customer outcomes. Our focus now is simple; be the most reliable partner for operators, from day-one installation to long-term member engagement. Our goal as always is to be the easiest and most efficient company to work with in the industry. I’m honored and excited to serve the team and our customers in the next chapter.”
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Paul Spann, COO:
“Operational excellence isn’t just systems and logistics, it’s our people, our culture, and our promise. We’re aligning every part of our operations to ensure customers feel supported from first delivery to long-term performance.”
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Joey Osborne, VP Global Sales:
“Bringing Sales, Marketing, and Education together under one umbrella lets us tell a clearer story and deliver a tighter experience, from first conversation to ongoing programming and training. That’s how we help clubs turn equipment into outcomes.”
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Geeta Boulenc, Managing Director, EMEA:
“EMEA is one of the most dynamic and diverse markets in the world - full of opportunity, innovation, and talent. I am looking forward to working alongside our incredible teams, partners and customers to build stronger connections, deliver real impact, and drive sustainable growth.”
About Core Health & Fitness
Core Health & Fitness is a global leader in commercial fitness solutions, home to StairMaster, Star Trac, Schwinn, Nautilus, Throwdown, Wexer, and Gym Rax. From cardio and strength to group training and digital content, Core helps operators deliver member experiences that drive participation, performance, and retention.
Media Contact
Leslie Marois, Director of Global Marketing
Core Health & Fitness
lmarois@corehandf.com
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