A Custom Rukus Schwinn ACPP will be the exclusive ride for Rukus Cycling Studio’s Members for the Next Three Years as Rukus Expands Across the US

Rukus, America’s newest and hottest indoor cycling boutique has chosen Schwinn to be its exclusive indoor cycling partner for its expansion across the US by creating a multi-year relationship with Core Health & Fitness, the designer, manufacturer and marketer of Schwinn Indoor Cycling.  Along with the relationship, the two companies have created a unique and special bike exclusively for Rukus retail locations and members.  This custom bike, built on the Schwinn ACPP model with custom colors, decals and paint brings the Rukus brand to life in its new locations.

Headquartered in Orlando, FL, Rukus is executing on a national expansion program with franchisees available in multiple markets.  They have announced partnerships in Atlanta, GA and Jacksonville, FL with two other major markets close to being announced.  “Core Health & Fitness was the right partner for us as we look to create a national footprint through franchising.  Their commitment to excellence with the Schwinn brand is a perfect fit for our technology driven business model”, says Joe Wheeler, Founder of Rukus.

Tim Hawkins, Global Vice President of Sales and Marketing at Core Health & Fitness, parent to Schwinn said, “We are excited to be the center of the Rukus Arena.  Rukus is taking a fresh look at this market.  They’ve combined a heavy technology focus with a best in class amenity emphasis making it a world-class experience for new members.  They’ve developed a great app along with a reward system for guests to experience excellence.  All of that, combined with our leadership in indoor cycling excellence make for a great partnership.  We are excited to see where this goes.”

We know that the bikes in a cycle room are only as good as the instructors that teach on them. At Rukus their cycling pros don’t steal the show, they are the show! As a leader in the industry, Schwinn offers the most respected and progressive indoor cycling instructor education led by an elite team of Master Trainers.  With Schwinn cutting edge programming and Rukus’s rockstar team, their cycling experience will be nothing short of world-class.

In addition to the indoor cycling experience, Rukus is delivering an upper body, exclusive band exercise program, rounding out the fitness approach for Rukus members.  All of this creates a new, edgy, lifestyle experience for Rukus as it expands throughout the US.  They’ve rolled out the brand through all social media outlets using the @GoCycleNow label.

About Rukus Cycling Studios

Rukus Cycling Studios is an Orlando, FL based fitness boutique with two sites in Central Florida and expansion plans throughout the United States.  Franchising opportunities exist in multiple markets. Authorized Retailer of lululemon.

About Core Health & Fitness

Core Health & Fitness is the world’s fifth largest marketer and distributor of commercial fitness products to health clubs, community recreational centers, hotels, government, educational facilities and more.  Core markets its products under the iconic brands Star Trac®, StairMaster®, Nautilus® and Schwinn®. Headquartered in Vancouver, Washington, with over 400 employees, Core serves a global customer base. Core maintains sales, engineering and service offices throughout the United States (Vancouver, WA; Lake Forest, CA; Independence, VA as well as in the United Kingdom (High Wycombe), Germany (Munich), Spain (Barcelona), Poland (Poznan) and Brazil (Sao Paulo).


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