Our History

Schwinn brought bicycle technology indoors introducing
the “Deluxe Exerciser” exercise bikes.

Nautilus was founded by Arthur Jones.

Arthur Jones completed the Nautilus factory offices and
studios in Lake Helen, FL.

Unisen Inc. / Star Trac was founded by Jim Doody, who
designed electronic components for treadmills.

StairMaster was founded by Larry Potts and Jim Walker
and George Schupp and launched by Tri-Tech, Inc in
Tulsa, OK with the StairMaster 5000.

The StairMaster 6000 launched.

The StairMaster 4000PT was introduced at IHRSA. It was
the first machine which had two steps with motions
independent of each other.

The Gravitron 8000 was launched.

Unisen Inc. launched the Star Trac 2000, the first DC-
powered commercial treadmill exclusively for health
clubs.

The StairMaster Gauntlet was released (later became
known as the StepMIll, a rotating staircase machine).

The StepMill 7000PT was launched.

Land America Health and Fitness was established.

Steve Nichols patented Jacobs Ladder.

Schwinn launched the original “Johnny G. Spinner”.

The Gravitron 2000AT was launched.

Star Trac TR3500 Treadmill launched with the first
integrated water bottle holder, personal stereo, towel
and reading material holder.

Star Trac entered the Group Cycle Market with the launch of V-
Bike.

The StairMaster 4400PT & CL was launched.

The StairMaster 4600PT & CL was launched.

Schwinn launched the Indoor Cycling Program.

Star Trac launched the Pro Series treadmills with new
user-focused features such as personal fans and weight
scales.

Schwinn launched the IC bike line, including the Evolution IC
Pro and IC Elite with an adjustable smart release.

Star Trac teams with Spinning to launch an all-new line of
Spinner bikes.

Star Trac launched the Johnny G first-generation Spinner Pro.

Star Trac launched Pro Series upright and recumbent
bikes with user-friendly features such as
personal fans, a reading station, and armrests.

Land America Health and Fitness built a 1 million square
foot manufacturing space.

Throwdown Industries was founded.

Jacobs Ladder was founded by Bob Palka with Steve Nichols.

Star Trac acquired Flex Fitness and its extensive
strength line.

Star Trac launched new Total Body Trainers and

Pro Steppers, completing the cardio line.

Star Trac launched Impact, Instinct, and HumanSport strength lines.

Star Trac launched the new E Series cardio line, complete
with entertainment that offered integrated iPod
connectivity.

‘World of Exercise’ – Wexer for short – was founded by Rasmus
Ingersley.

Nautilus and Star Trac revolutionized weight selection
technology with the introduction of the ONE Dial and
Lock N Load pinless weight stacks.

Star Trac launched new embedded touchscreen
technology providing intuitive, motivational, and
rewarding interface.

The StairMaster StairClimber 916 (SC916) & StepMill 916 (SM916)
were released.

Schwinn launched the line of Authentic Cycling (AC) Series bike
featuring magnetic resistance.

Michael Bruno bought StairMaster and licensed Schwinn
Indoor Cycling.

Michael Bruno bought Stairmaster from Nautilus Inc.

Jillian Michaels requested Jacobs Ladder machines as part
of the training program on Biggest Loser resulting in six-year
partnership.

Jacobs Ladder 2 was launched.

Michael Bruno bought Star Trac.

Star Trac introduced the Star Trac Coach, a personalized
treadmill workout led by a professional coach.

Wexer Virtual B2B model was founded.

TwistLock Dumbells was launched.

Core Health & Fitness was created and consolidated Star
Trac and StairMaster.

The StairMaster StairClimber 5 (SC5) was released.

StepMill 5 (SM5) was launched.

StepMill 3 (SM3) was launched.

JL Stairway was launched.

Zumba becomes the first Wexer content provider.

Star Trac launched the TreadClimber, offering the
benefits of a treadmill, the low impact of an elliptical, and
the knee and hip flexion of a stepper.

Schwinn unveiled its first belt bike to the market, the AC
Performance Plus with Carbon Blue.

Star Trac licensed BoxMaster from inventor Rai Fazio.

Core Health & Fitness purchased manufacturing facilities
in Independence, VA, and licensed Nautilus strength
products.

StairMaster launched the AirFit Bike – commercial quality,
ideal for rehab, fitness, and performance

StairMaster 8G was launched.

Redesigned HumanSport moved under the Nautilus brand.

Nautilus Inspiration AB was developed, the first
continuation of Star Trac and Nautilus strength.

Star Trac launched the Studio Series Group Cycles.

StairMaster launched the AirFit UB, a commercial-quality,
fan-resistant, upper-body ergometer.

Star Trac unveiled all-new cardio technology, their best
platform yet, called OpenHub.

HiitMill X was launched.

Wexer acquired Club Virtual and moved to London as
market leader.

Wexer acquired Connected Fitness Labs (CFL), a digital
platform.

Wexer App  was launched.

The service portal Core Connect launched.

JL Stairway GTL was launched.

Schwinn launched Online Indoor Cycling Certification
Program.

Star Trac Free Runner Treadmill with patented HexDeck
System was launched.

Core Health & Fitness launched Online HIIT Certification.

Wexer Web Player was launched.

StairMaster 10G with patented OverDrive
Mode was launched.

Core Health & Fitness strengthened functional fitness
business through licensing of Throwdown LLC’s weights,
plates, dumbbells, and racks distribution.

Core expanded Throwdown portfolio to include medicine
balls, bands, kettlebells, bags, and an extensive accessory lines.

Jacobs Ladder X was launched.

Wexer SDK  was launched.

Wexer ecosystem delivered 25 million fitness experiences.

Wexer API was launched.

Throwdown FXD Bench was launched.

Core added Nautilus Strength and Star Trac Cardio Coach
online certifications to online platform.

Core Health & Fitness acquired Throwdown.

Stairmaster 8GX was launched.

Core Health & Fitness acquired Jacobs Ladder.

Core Health & Fitness acquired Wexer, a leader in digital
health and fitness offerings.

Schwinn launched X & Z Bikes.