Vancouver, WA, Sept 1, 2020 – Core Health & Fitness, an industry leader in commercial fitness products, is excited to announce another change within their Sales leadership team. Joey Osborne has been promoted to VP of North America Direct and Distributor Sales.

Joey is an almost 20-year veteran of the fitness industry. He joined Core in 2018 as the Senior Director of North America Distributor Sales and has managed a strong network of distributors and specialty retailers in North America for the last 2+ years with the company.

Joey most recently spent several years with Hoist Fitness, though for most of his career, he’s been building relationships with top tier partners for fitness equipment manufacturers. He also held roles with Johnson Health Tech and with Nautilus, Inc. With several of the roles, he’s expanded networks, grown channel Sales, and delivered to the business’ successes.

With a background that also includes Sales Training, Joey is a wealth of knowledge. He understands products, the industry and trends, and most importantly, he truly knows how to deliver to specific customer needs. He does it all with a great attitude and a friendly demeanor. At the conclusion of 2019, Joey received the prestigious “Living Our Purpose” Award for best demonstrating the Core Purpose; To Innovate by Sharing our Passion for Fitness Performance. Joey was charged with turning around a challenging and complex channel into one of the company’s strongest performing areas.

“Joey was absolutely the right person for this role. When we decided to restructure our Sales division, Joey presented a sustainable and thoughtful strategy that fit with the overall business plans. He has always had a “Play To Win” attitude and that’s exactly who I want on my team,” said Kevin Malanga, VP Business Development and Customer Financing for Core Health & Fitness.

Joey is based out of Charleston, South Carolina and will be overseeing all North America Direct and Distributor Sales teams. Jon Brozenec, Rick Nelson, and Heath Debish from the Direct side will now report into Joey. He’ll retain James Martin and Ken Wolters as NA Distributor Sales Managers and continue working with the channel. He can be reached at [email protected].

Media references should be made to Erin O’Brien, Director of Marketing at [email protected].

About Core Health & Fitness

Core Health & Fitness is more than gym equipment, we offer innovative solutions for all your facility needs. This is why we’ve brought together five of the most recognizable fitness brands to ensure our customers can offer their members authentic fitness experiences.  Whether working with us directly or through our partners and distributors world-wide, we provide the highest quality equipment backed by a service and support team that will always go the extra mile to get you what you need, when you need it. Partner with us and see how our Core Values motivate our every decision. Visit us at www.corehealthandfitness.com.


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