Vancouver, WA, May 3, 2018 – Core Health & Fitness, an industry leader in commercial fitness products, is excited to grow their education presence in Asia and Latin America with the addition of Pete McCall as APLA Education Manager.

Pete McCall’s well-rounded background in fitness makes him the perfect person to run the Education Department in the APLA region. Pete is an educator, performance coach, fitness blogger, author, consultant and host of the All About Fitness podcast. Consulting with organizations including the American Council on Exercise, the National Academy of Sports Medicine, Reebok, 24-Hour Fitness, Core Health & Fitness, ActivMotion Bar and Vicore Fitness, Pete has experience delivering solutions for a variety of health and fitness organizations. Frequently quoted as a fitness expert in publications such as The New York Times, Washington Post, San Diego Union-Tribune, SELF, Glamour, and Shape Magazine and featured as a fitness expert for TV news outlets including WRC-NBC (DC), Fox News, Fox 5 San Diego, and NBC7 San Diego, Pete is a sought-after media resource for accurate, in-depth insight on how to get results from exercise.

Based in Encinitas, CA, Pete holds a Master’s degree in Exercise Science and Health Promotion, completed a Fellowship in Applied Functional Science with the Gray Institute, and is a Certified Personal Trainer and Certified Strength and Conditioning Specialist. Pete has spent a large portion of his career educating personal trainers as a workshop instructor and international speaker. In addition, he has authored numerous articles for trade publications, online blogs and textbook chapters.

“With the growth of our Core Health & Fitness education platform in both online and live courses, we are proud to have Pete join the APLA team as our Education Manager” says Frank O’Rourke, Vice President of Asia Pacific, and Latin America Sales.

Pete will help develop and grow Core Health & Fitness’ footprint in APLA through an education platform. He will not only provide on-going support in upcoming workshops, he will also help develop and manage the Master Instructor network in the APLA region.

“Given that Core Health & Fitness is the home of brands like StairMaster and Nautilus, that have helped shape the fitness industry into what it is today, it is truly an honor to be working with the organization to support its efforts to promote health and fitness throughout Asia Pacific and Latin America.” Says McCall.


Core Health & Fitness is excited to have Pete join their team.


About Core Health & Fitness

Core Health & Fitness is the world’s largest privately-held marketer and distributor of commercial fitness solutions to health clubs, community recreational centers, hotels, government, educational facilities and more. Core markets its products under the iconic brands Star Trac®, StairMaster®, Nautilus® and Schwinn®. Headquartered in Vancouver, Washington, with over 400 employees, Core serves a global customer base. Core maintains sales, engineering and service offices throughout the United States (Vancouver, WA; Lake Forest, CA; Independence, VA) as well as in the United Kingdom (High Wycombe), Germany (Munich), Spain (Barcelona), Poland (Poznan) and Brazil (Sao Paulo).