Vancouver, WA, March 15th, 2018 – Core Health & Fitness, an industry leader in commercial fitness products, is excited to grow their sales team with the addition of Jeffrey Huling as Director of Key Accounts for the East Coast.

In 2009, Jeff was co-founder and CEO of Aspen Core Fitness, LLC (ACF), a fitness equipment and education company, based out of Aspen, Colorado. Jeff helped take ACF’s products from conception to producing over $15M in revenue in a few short years. He was integral in all aspects of the business from product design to company acquisition, including business plan development, capital fundraising and board / shareholder assembly.  Jeff also co-managed manufacturing, fulfillment, content production, global sales, accounting, branding, key partnerships, apparel, accessories and brokered the acquisition with Fitness Anywhere, LLC (TRX) in January of 2011.

With the acquisition, Jeff moved to San Francisco to become Senior Director at TRX assisting in driving company gross revenues to $129M between 2012-2014.  He managed 17 inside/outside and international sales reps and oversaw commercial business in the US and Canada including, but not limited to, specialty retail, catalog, key accounts and pro-sports. He developed and implemented company business models and efficiency processes, while assisting in the introduction of new fitness products to accelerate revenue growth across government, first-responder, commercial, international and e-commerce market channels.

“I am very excited to have Jeff join our Key Account team,” commented Terry Woods, Vice President of North American Sales for Core Health & Fitness. “Jeff brings to us a unique style and sales strategy that will help us sell to our Key Accounts. I am confident his experience and approach to the market will be an asset and help us continue improving our support for our Key Accounts.”


About Core Health & Fitness

Core Health and Fitness is the world’s fifth largest marketer and distributor of commercial fitness products to health clubs, community recreational centers, hotels, government, educational facilities and more.  Core markets its products under the iconic brands Star Trac®, StairMaster®, Nautilus® and Schwinn®. Headquartered in Vancouver, Washington, we employ over 400 people worldwide and serve a global customer base. Core maintains sales, engineering and service offices throughout the United States (Vancouver, WA; Lake Forest, CA; Independence, VA as well as in the United Kingdom (High Wycombe), Germany (Munich), Spain (Barcelona), Poland (Poznan) and Brazil (Sao Paulo).

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