Vancouver, WA July 18th, 2019—Core Health & Fitness, an industry leader in commercial fitness products, is excited to announce the hiring of James Moffat as UK National Sales Manager.

James brings nearly 14 years of experience in the commercial fitness industry. Through this time James cultivated strong relationships with, and was responsible for, multiple key account business. His background in Sports Development and Coaching, enables him to provide active functional support among his brands and create sustainable sales growth.

Most recently, James was responsible for building and developing strategic European business frameworks through direct and distribution model sales. James regularly contributed to the success of company initiatives, including organizing all dealer activities and functions, generating $26M in 2015.

“James is a strong addition to the team, allowing us to focus on key aspects of growth within our UK direct operations,” said Peter Webb Core’s Vice President of EMEA Sales. “His knowledge and industry experience provide a great opportunity for him to lead our team and maximize Core’s potential, utilizing our strong four brand offering of the Star Trac, Stairmaster, Nautilus and Schwinn product range.”

“The Fitness Industry is at such an exciting place right now. Users are much more well informed on health and fitness than ever before and the advances in digital and wearable technology has evolved the whole landscape of fitness. I look forward to being part of the Core Team delivering world class brands to help drive change,” said James Moffat.

About Core Health & Fitness

Core Health & fitness is the world’s largest privately-held marketer and distributor of commercial fitness solutions to health clubs, community recreational centers, hotels, government, education facilities and more. Core markets its products under the iconic brands of Star Trac®, StairMaster®, Nautilus® and Schwinn®. Headquartered in Vancouver, Washington, with over 400 employees, Core serves a global customer base. Core maintains sales, engineering and service offices throughout the United States (Vancouver, WA; Lake Forest, CA; Independence, VA) as well as in the United Kingdom (High Wycombe), Germany (Munich), Spain (Barcelona), Poland (Poznan) and Brazil (Rio de Janeiro).