Vancouver, WA, April 8, 2021 – Core Health & Fitness, an industry leader in commercial fitness products, is excited to announce the hire of Alfonso D’Alessio as Canadian Territory Sales Manager. As a proven sales professional with over 18 years of key account and distribution management experience, Alfonso will help lead the continued strategic growth of our 5 brands in the fitness industry.

“I have competed with Alfonso over the years and have always admired his ability to build strong and long-lasting business relationships with his customer base,” said Rick Nelson, Core Heath and Fitness’ Director of West Direct and Dealer Sales. “He’s always had a great understanding of the latest trends, training protocols, and member usage. I can’t wait to see him apply this with our unique and differentiating products and brands.”

Alfonso stated, “The fitness industry is about people – members, business owners/managers, service techs, sales and support at Core Health and Fitness. I am excited to work with a company that understands this wholeheartedly and is focused on creating the best experience for every individual involved in the process.”

Alfonso will be home-based in Toronto, Canada. In Toronto, he also volunteers with his son’s hockey and daughter’s tennis organizations and has co-founded Empties For Good which raised over $10,000 for the Humber River Hospital Emergency relief fund.

Alfonso can be reached at [email protected].


About Core Health & Fitness

Core Health & Fitness is more than gym equipment, we offer innovative solutions for all your facility needs. This is why we’ve brought together five of the most recognizable fitness brands to ensure our customers can offer their members authentic fitness experiences.  Whether working with us directly or through our partners and distributors world-wide, we provide the highest quality equipment backed by a service and support team that will always go the extra mile to get you what you need, when you need it. Partner with us and see how our Core Values motivate our every decision. Visit us at www.corehealthandfitness.com.