VANCOUVER, WA. July 20, 2017 – Core Health & Fitness, an industry leader in commercial fitness products, is excited to announce the results of their most recent Net Promoter Survey. The data collection took place at the close of Q2 with a successful response from 856 customers. The score of +21, which indicates positive customer satisfaction, set a new company record for the organization and provides testament to their continued effort to better the customer experience.
“The journey towards an improved customer experience began for us over 18 months ago, and we are excited to see that our customers are validating our efforts. Countless hours of dedicated work from many talented individuals, all guided by our Core Values, have paved the way. This is a major milestone for our team, and strong encouragement as we strive for the best possible customer experience!” Explained Jon Little, Vice President of Operations.
The Net Promoter Score has become the worldwide standard for organizations to measure success via direct feedback from their customers. Used by many of the most recognizable organizations in the world; Apple, JetBlue, AT&T and Facebook, the NPS gauges loyalty and satisfaction by finding out whether customers are taking the time to say positive things about a company or brand(s). The NPS is based on customers’ direct feedback to a simple and quick question; “How likely is it that you would recommend this company to a friend or colleague?” NPS scores can range from -100 to +100. A positive NPS score is considered good and indicative of customers who are likely to both repurchase and refer.
The company unveiled several new products at this year’s major trade events, IHRSA and FIBO. Along with an expanded portfolio, they continued to outline their strategic plan for their best-in-class brands. Consolidated under the Core Health & Fitness umbrella in 2015, the organization has solidified itself as a major player in the commercial fitness equipment space. Offering products to fit all corners of your gym, they’ve continuously expanded their solutions for the ever changing customer landscape.
According to Dustin Grosz, President & COO of Core Health & Fitness, “The hard work of re-aligning our brands to allow us to offer a unique experience has started to pay off. We’ve strived to make a better all-around customer experience. I believe this is only a start to what we can accomplish. We are continuing to invest in our people, our products and our systems to bring better solutions to our customers.”
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