Why the CoreFit Collective Exists and Why Coaching Education Must Evolve
To the coaches, instructors, operators, and leaders shaping what fitness looks like today and what comes next.
We’ve been thinking a lot about where our industry is headed. What’s working? What’s missing? And what instructors are being asked to carry right now.
Fitness has never been short on passion. Or innovation. Or equipment.
But too often, education supporting fit pros on the floor hasn’t kept pace with the responsibility we place on them.
That’s the gap we want to talk about and why the CoreFit Collective exists.
The CoreFit Collective is Core Health & Fitness’s education ecosystem for fitness professionals and facilities. Built to deliver evidence-based coaching frameworks, multi-modality instructor training, and ongoing development through a connected app, Master Instructors, and in-person experiences.
For decades, Core Health & Fitness has invested deeply in instructor education. Across Schwinn, Nautilus, StairMaster, Star Trac, and Throwdown, instructors learn how to use equipment, how to cue movements, and how to deliver specific formats.
That foundation matters. But over time, something became clear.
Instructors aren’t struggling because they lack effort or care. They’re struggling because education has become fragmented. Trend-driven. Siloed. Often focused on what to teach, but not how to coach, or why certain decisions matter.
Many are left stitching together instructor trainings, workshops, and social content, hoping it would all add up to confidence and clarity on the floor.
We believe the industry deserves better.
Not another trend.
Not another one-off course.
But a connected, credible education system built around coaching itself.
“Training the trainers is personal for me. I came up through the industry, from the front desk at a facility to coaching to building and supporting the educators who deliver programs; I've seen how real learning builds confidence, credibility, and longevity. CoreFit exists to make that kind of education accessible and meaningful for every instructor.”
— Jamie Nicholls, Director of Programming & Education
At its core, great coaching isn’t about memorizing choreography or mastering a single modality. It’s about setting clear expectations, communicating purpose, and guiding people through experiences that are intentional and inclusive.
Members don’t walk into a class just to check a box. They choose it with a goal in mind, feeling stronger, moving better, building confidence, or staying consistent. When instructors lead with a plan and a clear outcome, participants are more likely to recognize progress and stay engaged. That progress is what drives retention, strengthens community, and ultimately delivers better ROI for facilities.
Whether you’re teaching Cycle, Strength, HIIT, Fight, Flow, or Cardio, the fundamentals don’t change. What changes is the context.
That belief shapes everything we build with the CoreFit Collective: one connected education philosophy that helps instructors coach with intention, support measurable outcomes, and deliver consistent experiences across modalities, without asking them to start over every time something new enters the market.
“Coaching with intention turns workouts into progress and progress into retention.”
Today’s fitness instructors are being asked to do more than ever before.
They’re expected to educate, motivate, adapt to new formats, and create meaningful experiences in an industry that keeps moving faster. At the same time, many are balancing fitness alongside other careers, families, and responsibilities.
Education must respect that reality.
It has to be credible, digestible, and immediately useful. It must help instructors walk into a room feeling prepared, not overwhelmed.
And it must support longevity, not burnout.
That’s where CoreFit Collective comes in.
Everything we teach is grounded in evidence-based practice, a balance of three things we believe matter equally:
Science only matters if instructors can apply it. So we build education that’s anchored in proven methods, adaptable across fitness levels, and delivered through a coaching-first lens.
Not to complicate things, but to simplify what truly works.
CoreFit isn’t about checking a box and moving on.
It’s a system designed to grow with instructors over time. From Cycle, Strength, and HIIT to Fight, Flow, and Cardio, every modality is built on the same coaching foundation. Skills transfer. Confidence compounds. Learning connects.
Whether fitness is your primary career or a second passion, the goal is the same: to give you tools that last, across facilities, formats, and stages of your career.
Education doesn’t happen in isolation.
Some of the most powerful moments we see aren’t during lectures or demos. They’re when instructors realize they’re not alone. When they learn alongside peers from different facilities, backgrounds, and markets. When they see how big, and connected, this industry really is.
That’s why the CoreFit Collective is built around community:
This isn’t about hierarchy. It’s about growth—together.
The CoreFit Collective App sits at the center of our education strategy for a reason.
It lowers the barrier to learning while raising the standard of education. It allows instructors to engage with CoreFit principles in a way that fits real life, short-form, practical, and relevant.
The app isn’t created to replace in-person training. It’s meant to support continuous learning, reinforce coaching fundamentals, and help instructors bring equipment to life through better experiences on the floor.
It’s where education becomes part of the day-to-day, not a one-time event.
At CoreFit Summits, everything connects.
Instructors move, learn, ask questions, and experience what intentional coaching feels like, using the same equipment they work with every day. Facility owners see education and equipment working together, not as separate investments, but as one unified solution.
These moments matter because they turn understanding into confidence and confidence into impact.
When instructors are supported with clear frameworks and shared standards, facilities benefit. Programming becomes more consistent. Member experiences improve. Equipment is used with purpose, not just presence.
At an industry level, the result is higher standards, stronger coaches, and more meaningful fitness experiences for the people we ultimately serve.
That’s the legacy we’re working toward.
The CoreFit Collective is built by people who care deeply about this industry, about the instructors who show up early, stay late, and give everything they have to their communities.
If you believe coaching matters.
If you believe education should be credible and accessible.
If you believe the industry is stronger when we learn together.
Then this Collective is built for you.
Not as a destination, but as a shared path forward.
Ready to Join The Collective?