Vancouver, WA, Sept 1, 2020 – Core Health & Fitness, an industry leader in commercial fitness products, is excited to announce the addition of Andy Richters as VP of Key Account Sales for the NA division.

Andy is a longtime veteran of the fitness industry, effectively rejoining the business that he once had been a part of for over 20 years. He was hired as the very first Sales rep for Star Trac back in 1988 and worked for the company in various roles during his tenure. Most recently he had worked with Johnson Health Tech (Matrix Fitness) in a similar Key Account role. Core Health & Fitness has been working diligently over the past 5 years to align top brands, with a pipeline of innovative products in order to position themselves as a destination organization for top Sales talent. Now Andy will be bringing his passion for new products and programs to that innovation strategy.

“We’re ecstatic to have Andy joining the group at Core. With his hire, we’ll be well positioned for growth in our Key Account division. His vast network of well-established relationships will certainly open doors for us and is a crucial element to our North America growth strategy, said Kevin Malanga, VP Business Development and Customer Financing for Core Health & Fitness.

Andy enjoyed coaching youth sports for many years after a successful collegiate soccer career. From then, he’s been able to meld his personal passion for sports and fitness with a long professional career in the equipment space. His knowledge about customer needs, his understanding of emerging trends, and his desire to offer the very best solution for his customers has pinned him as somewhat of an icon in the industry. His selling style is best described in Ken Blanchard’s book, Raving Fans.  He has always been the consultative salesperson who models this behavior and drives it throughout organizations and the industry.

Andy is based out of Southern California. He’ll be joining the KA team alongside Kevin Einck and Michael Hibner. He can be reached at arichters@corehandf.com.

Media references should be made to Erin O’Brien, Director of Marketing at eobrien@corehandf.com.


About Core Health & Fitness

Core Health & Fitness is more than gym equipment, we offer innovative solutions for all your facility needs. This is why we’ve brought together five of the most recognizable fitness brands to ensure our customers can offer their members authentic fitness experiences.  Whether working with us directly or through our partners and distributors world-wide, we provide the highest quality equipment backed by a service and support team that will always go the extra mile to get you what you need, when you need it. Partner with us and see how our Core Values motivate our every decision. Visit us at www.corehealthandfitness.com.